Well this is a description of the pros and cons of this approach to Internet advertising. AdSense has definitely hit the Internet like something from another planet and people are very excited about it everywhere. There are negative aspects to Adsense and alternatives to consider. AdSense can also very well integrated with your website, it's easily customizable in terms of colors, size and position which means you can experiment with it in any way you like to maximize your income.
But as stated, above, there are some negative aspects to advertising with AdSense and here's a small list of such cons. The earning AdSense brings you are by no means constant. In fact, they're not even close to that. Anything you do to your site could end up being a big mistake costing you a great deal of money. It's that kind of pressure that has a negative impact on you. You should try and make your site rank high in search engines.
If you fail to do that you won't have any visitors, and that of course means you won't have any AdSense revenue. In a way this is nothing new, as any form of generating revenue on the Internet with advertising has such a drawback. You need to have optimized niche website templates for best results. You may find the best adsense templates and blog templates online or you can learn to design them.
Click fraud Well AdSense uses a payment mechanism that awards a certain amount of money to a publisher (someone who holds an AdSense banner on their page) every time a person clicks on the said banner. So click fraud is the attempt to have people clicking the ads just so that they can earn a greater income. Google's AdSense protection scheme is by no means perfect and nearly anyone can find the details of surmounting the protection mechanism, ironically just by doing a Google search. The people or webmasters who use other forms of getting clicks on their sites eventually get caught and their accounts banned on Google for "click fraud". And don't think this happens only in isolated instances.
There is a great deal of illegal activity going on. Google has a very strict policy regarding click fraud, and it has sued those employing such techniques in the past. But while the search engine giant tries its best to minimize the risk of click fraud there's certainly room for a lot of improvement. Despite Google still holding click fraud on a leash, the phenomenon is certainly raising concerns for the advertisers on AdWords, but despite this advertising with Google's AdSense still remains more profitable for the advertiser, as opposed to traditional untargeted advertising schemes.
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