So you have research and written your wonderfully compiled ebook. Perhaps you have even gotten some excellent graphics for it and got a few experts to interview and include these interviews in the ebook. Now the question is, how will you market it so that the world can see it and buy it? Your ebook Internet marketing strategy is more important than the product itself, the ebook. Let's face it, if your marketing is not up to scratch, is not wide or deep enough, than your ebook, no matter how good it is, will not sell.
I would rather have a proven marketer on my side than a proven writer. Of course both are useful, but the marketer will always sell more products. Your Internet marketing strategy for your ebook will comprise of one thing, and one thing only: getting traffic. Not just any traffic, but targeted traffic. There are three main ways to get targeted traffic, and these methods are time-tested.
The first method you will want to consider is Google Adwords. This is a revolution in advertising as you only pay for clicks, rather than ad impressions. Also, your ads will be very targeted. The next method to use is Search Engine Optimization.
This is probably the best way to get free traffic. By getting into the natural search results of the keywords you are targeting, you will be getting traffic for free for a long time. I suggest you spend some time studying this method of getting traffic. It's not complicated, and as long as you stick to proven principles, it will work. The last method you will definitely want to add to your arsenal is ezine advertising.
Ezines are highly targeted and are filled with subscribers interested in the topic of the ezine. If you make this a core part of your ebook Internet marketing strategy, you should certainly get wide exposure and sales for your ebook. So, how exactly should you price your ebook? You will naturally want to recoup your business investment and make a profit. Obviously, you would want to acquire as much profit as possible, hence the need to carefully price your product for maximum sales. You need to consider two things when you price your ebook: the amount you invested in the business, and how much you want to earn for each sale. These two factors will determine what price you should set your ebook at.
There are two ways to price your ebook. You can price them at just a little past the break-even point, or you can price it at a much higher price than the break-even point. This is not as simple a decision as it looks. If you think your product will sell like hot-cakes and you have been in the business long enough and have established a reputation, then you can price it at just a little higher than the break-even point. You will depending on quantity of sales to bring you a large sale.
However, if you anticipate slow sales, then you can price it higher, and make more sale. Of course, it can be argued it should be the other way around, but this is the strategy that has been proven to produce the highest profits. After you price your product and put it out for sale, you can see how much the market values it.
Keep in mind that every product is different, and will have different pricing strategies. Combine all three methods above, and you will have a full blown ebook Internet marketing campaign.
Fabian Tan is the author of the free 51-Page Report: "Murder Your Job: How To Build Cash Sucking Autopilot Businesses In 30 Days Or Less!" Head over to http://www.MurderYourJob.com to get your free copy now before it's gone